Buy a new 2026 Ford Bronco in Rochester, NY

The Ford Bronco was re-designed and re-released in 2021 after 25 years out of production. It returned strong, becoming the trail-ready, road-friendly vehicle that everyone wanted. Now, five years later, the Bronco comes with a fresh re-imagining and plenty of upgrades to technology and features. 

There are some really nice improvements to the 2026 Ford Bronco, including updated exterior styling, upgrade to the SYNC 5 infotainment system, adjustments to trim levels and options AND a new 60th Anniversary Package. From daily driver to capable off-road beast, the Ford Bronco is ready to follow you everywhere you want to go. 

Stylish, rugged and feature-filled, the 2026 Ford Bronco comes in a variety of trim packages so you can get all of the features you need to make every trip better. Don't pay for upgrades you don't want or need, but make sure you get all the things required to make your Bronco just right. Learn more below, and then shop our inventory of new Ford Broncos!

What's new in the 2026 Ford Bronco?

Ford has updated the exterior styling with an upgraded wider, bolder grille and LED lighting elements. You'll also find more options to personalize your Bronco with new body-color accent options for fender flares and mirror covers. There are also new wheel options, including bead-lock capable options. 

What's new with SYNC 5?
This system is faster and includes a standard 12" touchscreen across all trim levels. It's compatible with Apple CarPlay and Android Auto, so you can stay connected, safely. You also get a new Ford Connectivity package, giving you even more ways to enjoy the ride. 

What’s the difference in the trim levels on the 2026 Ford Bronco?

The Base trim package gets you in the essential Bronco, and leaves you a blank page to write any way you want. Customize, paint, add accessories and do it your way.
Big Bend adds features and comfort to the base. 
Outer Banks will give you a style upgrade with color-matched roof and fender flares, as well as bigger wheels.
The Badlands trim level gives you off-road capability and is the most customizable from the factory. 
The Heritage Edition comes with the Sasquatch Package standard, and has a variety of historic design touches with some big bad off-roading capabilities.
The Stroppe Edition is designed for desert or sand dune baja in honor of Bill Stroppe, the legendary Bronco builder and racer. Also comes with a unique paint scheme.
The Raptor is loaded and ready for off-roading with plenty of  features to tackle the toughest trails. It also has the highest towing capacity of any 2026 Bronco model at 4,500 lbs.

Frequently asked questions

Does the 2026 Ford Bronco have AWD or 4WD?
All 2026 Broncos come with 4WD standard, as well as G.O.A.T. Modes. 

What is G.O.A.T. Mode?
G.O.A.T. Stands for Goes Over Any Type of Terrain. The number of modes available will vary based on trim package and can also include locking differentials.

The available G.O.A.T. Modes on all models are:
Normal, ECO, Sport, Slippery and Sand

With the Badlands, Stroppe and Raptor trim levels, you also get: Sport, Rock Crawl and Baja
What's the Towing Capacity of the 2026 Ford Bronco?

The 2026 Ford Bronco has a max towing capacity of 3,500 lbs when proeperly equipped. The Raptor has a max towing capacity of 4,500 lbs. 

Ask your salesperson about the Trailer Tow Prep Package. 

Please discuss the specific towing capacity of the model you're interested in purchasing to confirm capability. 
What is the Sasquatch package on a 2026 Ford Bronco?
This is a package that gives more off-roading capabilities straight from the showroom. It is available on most trim levels. The Sasquatch Package includes:
  • 35" R/T Tires on 17" matte-black alloy bead lock-capable wheels
  • High-clearance suspension and position sensitive Bilstein shocks. The HOSS 3.0 system with Fox Internal Bypass Dampers is also available as an option.
  • Advanced 4x4 system with automatic on-demand engagement
  • 4.7 final drive ration
  • Electronic locking front and real axles
  • Full vehicle steel bash plates
  • Up to 13.1" of ground clearance. Up to 37" water fording. 43.2° Approach. 29° Breakover. 37.2° Departure.
What's included with the 2026 Ford Bronco 60th Anniversary Package?
To commemorate the 60th anniversary of the Bronco, Ford is offering a 60th anniversary package based on the Outer Banks trim level. Featuring Red Bronco lettering, Wimbledon White paint with a matching roof, a Warm Alloy grille and premium seating surfaces in Ebony and Alpine leather, this package is well-appointed for style and luxury.  

Where is the best place to buy a 2026 Ford Bronco?
Buy your 2026 Ford Bronco at Cortese Ford in Rochester, NY. We are a family-owned business with over 50 years selling new and used vehicles to your neighbors, friends and family in the Rochester, NY area. Conveniently located off the NYS Thruway and 390, we have a wide selection of new Ford vehicles to choose from and we've plenty of other reasons to stop by the Block.

We offer competitive pricing on new Ford vehicles and financing rates with a variety of lending institutions. We have a full service department for warranty work, repairs and routine maintenance, as well as a full parts department carrying genuine OEM parts and accessories so you can do it yourself. The Cortese Auto Block also has a full body and collision shop, we buy, sell and service motorcycles and we'll even buy your car or take your lease in even if you don't buy from us. Shop our inventory and then reach out so we can make your next automotive experience a great one!